Targeting
Targeting is not yet available in Spraed. The documentation below describes the intended behavior when this feature is released.
Targeting allows you to direct a promotion to a specific subset of participants rather than making it available to everyone in the program. Instead of broadcasting the same offer universally, you can define audience segments based on participant data or behavioral criteria, and restrict the promotion's visibility to those segments.
Why targeting matters
A promotion that is relevant to everyone is rarely optimal for anyone. Targeting allows you to:
- Send re-engagement offers specifically to participants who have not made a transaction in the last 60 days, without diluting the incentive across your already-active customer base.
- Reward your highest-spending participants with exclusive promotions that are not visible to occasional customers.
- Run product-specific campaigns for participants who have a purchase history relevant to that product category, increasing the likelihood of redemption.
- Test different offers with different audience segments before rolling out a campaign broadly.
How it will work
When targeting is enabled, you will be able to define one or more segment criteria when configuring a promotion. Participants who meet the criteria will see the promotion in their list; those who do not meet the criteria will not see it at all.
The promotion remains invisible to excluded participants -- it does not appear as unavailable, it simply does not appear. This prevents excluded participants from feeling passed over and avoids revealing that differentiated offers exist.
Interaction with constraints
Targeting and constraints serve different purposes and will work independently. Constraints control when and under what conditions a promotion can be redeemed. Targeting controls who can see and access the promotion in the first place. Both can be active simultaneously.