Advertising
Advertising lets businesses and merchants promote their activity, offers, new collections, or other initiatives through banner placements across key surfaces in the app.
Unlike other content types, advertising campaigns are activated commercially -- there is no self-service setup in the admin panel. To launch a campaign, contact Spraed directly.
What you can promote
Advertising banners are flexible in scope. Common use cases include:
- A specific offer or promotion
- A new product line or collection
- A store or location
- A seasonal or time-limited initiative
- Any other message you want to put in front of your members
Placement surfaces
Banners appear in the following areas of the app:
| Placement | Format |
|---|---|
| Home feed | Card banner, prominent visibility |
| Transaction list | Mini banner, shown between transaction entries |
| Transaction detail | Full banner, shown within an individual transaction view |
Additional placements may be available. Contact Spraed to discuss options.
Banner format
The banner format is fixed per placement. Each banner consists of an image with overlaid text. Tapping a banner always opens a detail page hosted within the app, where you can provide richer content including body text and Markdown-formatted links to external resources.
How to activate a campaign
Advertising campaigns are set up by the Spraed team after a commercial agreement. To get started:
- Contact Spraed through your account manager or via the support channel
- Define your campaign objectives, target audience, and desired placements
- Provide your creative assets (images, copy, destination content)
- Spraed configures the campaign and confirms the go-live date
Targeting
Advertising banners support the same targeting filters available across all content types. Campaigns are typically targeted to participants of a specific program. See Targeting for the full list of available filters.